Brand

Our brand is a key pillar to our company. We believe this goes further than just the logo and color scheme: it’s about how we work and how our customers perceive us.

Our Brand Values:

• Transparency: We believe to build a generational company that has transformational environmental impact, we need to be transparent end-to-end. This starts with the playbook but also ties into every part of our product experience.
• Impact-Driven: We focus on the impact of every decision and want to move the entire industry forward.
• Customer-Centric: We build exceptional experiences for customers including the website, onboarding, features, support, and more.

Logo

• The logo is a blue circle, representing the planet.
• The logo color is #175CFF
• The full logo is the blue icon followed by the Climate Benefits name written in Inter font in medium black bold text.

General Design Principles

• Focus on simplicity. This applies to the visual layout but also the technical climate change parts of our business.
• Use elements of blue-colored landscape: nature, urban buildings, sky, etc.
• Be very descriptive. Don’t assume the user knows what you do.