Product Led Growth

We believe in Product Led Growth (PLG). Everything must be productized and built for scale. This is the only way we’ll have the impact we want.

We’re thoughtfully building our platform to enable a bottoms-up sales motion.

For example, making it really easy to sign up with self service, onboard team members, customize invitations to drive higher conversion rates, etc. By capturing the attention of 1 person at the organization, then we can use the PLG model to first deliver value and then capture value as a paid customer. Additionally, we’re building virality into the platform with external customizable reports that are shared with our customer’s shareholders. Features like this will drive down our CAC over time.